A lesson from Skype in pro-active communication

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During my tenure at Yahoo! I was fortunate to have travelled to quite a few countries on business. Wanting to avoid ridiculous hotel phone rates I signed up for SkypeOut. I think I put in around $20 in 2002 and I still have $14 credit today.

Every 6 months or so I get an email from Skype along the lines of "30 days to save your credit". Skype has a policy of expiring unused credit after 180 days but you can extend this for another 180 days as long as you make some sort of transaction on your account.

Whilst it would be great if you could just keep the credit around forever I can see that from an accounting perspective this does raise various issues over a long enough period of time. In lieu of never expiring credit I think Skype does a good job of notifying users about the expiry, and explaining why its necessary from their point of view.

The what:

It appears that you haven't used any of your Skype Credit for quite a while. Your balance expires if you haven't used it for 180 days in a row. You have 30 days left to take action to keep your credit.

How to avoid it:

Simple, do any of the following and your Skype Credit balance will be extended for another 180 days:

- Call any phone (landline or mobile) - even if the call lasts for just one second.
- Send an SMS message direct from Skype.
- Purchase a personal online number or subscription.

The why:

Unfortunately, if you don't use your remaining credit, it will expire to comply with normal business accounting rules.

And what they do to help you avoid losing your credit:

We don't want you to lose your credit, so we send reminder emails 30 days, 7 days and 72 hours before your credit expires.

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This page contains a single entry by goosmurf published on May 3, 2009 7:53 PM.

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