Time for an anti-Digg?

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One of the common patterns of behaviour amongst my friends is the sharing of links for ridicule. The current theme is Twitter articles, particularly on news.com.au. One of the top stories of the day is nothing more than a single sentence linking to another blog post. An inane link, to an inane post, about inane chatter.

(What has humanity come to?)

The problem with sharing content in a negative context is that it provides the opposite feedback to the site's owner. Even the most primitive of webmasters is likely to be running some basic analytics software, and in sharing links to news.com.au's plethora of Twitter stories to highlight how dumb News is becoming they in effect encourage news.com.au to write further Twitter stories.

I'm not sure what the solution is but there are two facts that I've observed.

The first is that the number of positive feedback mechanisms far outweighs the negatives. For example news.com.au presents no less than 6 links - to Digg, Reddit, Facebook, StumbleUpon etc, and The Australian offers 15!

The Australian's "Share This Article" box with 15 link sharing services
The Australian's "Share This Article" box


The second is that judging by the number of links I receive where the sender aims to ridicule the content originator there appears to be a need for a negative feedback mechanism. People aren't just reading web pages and thinking "whatever", they're going out of their way to highlight how retarded some sites are in order to discourage their friends from visiting those sites in future.

It seems like a negative feedback mechanism would help both users and site owners. Site owners get active feedback that users dislike their content (as opposed to the passive feedback of dropping page views which isn't terribly specific), and can make efforts to avoid doing things that annoy their users.

I wonder if there is some sort of generalised negative feedback service, an "anti-Digg" perhaps. In the same way that a news site might pay attention which stories are getting getting Dugg they may also want to pay attention to stories copping negative feedback around the web.

Does such a service exist?

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Recent Comments

  • goosmurf: I guess you might follow the positive model where you read more
  • Michael Wolf: No idea if such a service exists, but I'd be read more

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This page contains a single entry by goosmurf published on April 2, 2009 10:13 PM.

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